// Extended look

What is NexLink

NexLink is an all-in-one pressroom and operations platform built by Backstage Level designed specifically for video game studios to manage media contacts, content creator relationships, review-key inventory, and embargo timelines in a single centralized hub.

To clarify its operational scope:

Not a publisher: NexLink does not act as a commercial game publisher.
Not a public directory: NexLink is not an open media directory or scraping engine.
Not a storefront: NexLink does not sell games or digital assets.

Instead, it serves as a dedicated back-office management system that replaces fragmented launch workflows—eliminating the need for studios to split campaign tracking across spreadsheets, shared email inboxes, and separate calendar apps.

Key Capabilities

Unified Contact Database: Manage media outlets and content creators in one place, filtered by geographic region, target platform, and preferred game genre.
Targeted Key Binding: Every review key is bound directly to a named journalist or content creator for strict accountability.
Multi-Platform Support: Stock is tracked separately across Steam, PlayStation, Xbox, Nintendo Switch, Nintendo Switch 2, and Epic Games Store.
Security & Revocation: Studios maintain direct control over key distribution and can instantly revoke any bound code whenever needed.
Internal Blacklisting: If a contact fails to respond after receiving a key, the studio can flag the outlet or creator on an internal do-not-contact list.
Timeline Synchronization: Embargo dates, review windows, and official launch dates sit on the same board as the contacts holding the keys, keeping pending coverage visible when release dates shift.
Deterministic Data Integrity: All metrics—including review scores, indexed coverage articles, pending keys, and uncontacted outlets—are derived strictly from real studio data. NexLink never uses generative AI to invent contacts, hallucinate review scores, or generate automated coverage recommendations.

How Profile Sync Works (3-Step Process)

Studio-Initiated Request: A journalist or content creator receives a secure profile update link sent directly by a partner studio.
Studio Manual Approval: Submitted profile changes do not go live until the requesting studio manually reviews and accepts them.
Community Notification: Once an update is approved through this official flow, other studios sharing the same contact receive a notification to keep their records aligned—without any AI automated overrides.

Information for Journalists & Content Creators

If a video game studio sent you a link to update your media profile:

Direct Link Only: Please use the specific link provided by the studio to complete your verification.
No Public Form: This page does not serve as a public submission form.
No Account Needed: Individual media logins are not required to update your profile through a studio-generated link.

● SIMULATOR DATA

nexlink_audit_simulator.sh — [PREVIEW MODE]

Systems operational

NexLink Pressroom v8

Media, Influencers & Embargo Manager

Active IP: Cyber-Neon Tactics

Working on

Cyber-Neon Tactics STRATEGY 🚀 in 82d

Keys

247 / 850

603 avail.

Code Send Aug 20 25d ago

Now

Embargo Sep 12 in 5d

Target Reviews Sep 15 in 8d

Launch Nov 15 in 82d

Global Avg. Score

8.3 /10

Indexed Reviews

3 total

Keys Pending

2 contacts

Uncontacted

4 contacts

📰 Media Outlets 6

⭐ Influencers 5

🎮 Game Sheet

Outlet	Type	Region	Suggested Contact	Status	Score
IGN España MATCH es.ign.com	Website	ESEspaña	Ana García Journalist ✓ ana@ign.es	Published	9.0
Vandal MATCH vandal.elespanol.com	Website	ESEspaña	Javier Moreno Journalist ✓ javier@vandal.es	🔑 Key Assigned	PS5 ✓
Eurogamer UK eurogamer.net	Website	GBReino Unido	James Whitfield Primary contact j.whitfield@eurogamer.net	Uncontacted	—

// nexlink_audit_simulator.sh — [PREVIEW MODE]

// Why it replaces the spreadsheet

NexLink Engine

01 / 08 // KEYS

A code bound to a person

Each review code sits on a named contact, not a cell in a sheet. Steam, PlayStation, Xbox, Nintendo Switch / Switch 2, and Epic stock are counted separately. The studio can revoke a bound key. If there is no response after a key was sent, that outlet or creator can be flagged on a blacklist / do-not-contact list.

Steam · PS · Xbox · NS · NS2 · Epicbound key · revokeflag / do-not-contact

02 / 08 // PRESS CRM

Media and creators, one list

Outlets and creators live in the same pressroom: journalist by preferred game genre, region and ISO, platforms covered. Not two drifting sheets that disagree about who has the key.

media + creatorsregion / ISOplatforms

03 / 08 // TIMELINE

Code send → embargo → reviews → launch

The embargo calendar sits on the same board as the people who hold the key. You see who is still pending when the lift date moves — not a separate Gantt and a separate inbox.

code sendembargoreviewslaunch

04 / 08 // IMPORT

Paste the sheet you already have

Paste from Excel or Google Sheets, map columns, dedup, and keep platform aliases in English and Spanish. The first job is to stop re-typing the list, not to invent a new format.

Excel / Sheetscolumn mapdedup

05 / 08 // PROFILE UPDATES

The contact edits; the studio accepts

A studio-branded link lets a journalist or creator confirm details. Nothing goes live until that studio accepts the change. After an official profile-update submission is accepted, other studios that already hold the same communal outlet can be notified. A manual local edit does not fan out, and nothing is rewritten by AI.

pending until acceptedcommunal notify after accept

06 / 08 // OUTREACH

Templates, then a staggered queue

Editorial mail with placeholders and a staggered send queue. The thread stays on the contact record — not a personal inbox that only one person can search.

templatesplaceholdersstaggered queue

07 / 08 // METRICS

Only what you typed

Average score, indexed reviews, keys pending, uncontacted. Figures come from records the studio typed. NexLink does not suggest contacts, scores, or coverage that a human did not enter — there is no AI fill that could be wrong.

typed data onlyno AI suggestions

08 / 08 // OWNERSHIP

The list belongs to the studio

Export Excel, JSON, or CSV. Contacts and keys are scoped to studioId. There is no shared industry list across clients.

Excel / JSON / CSVstudioId isolation

// FAQ // System Q&A

Operational Queries

How does NexLink prevent illegal game key reselling?

It does not crawl grey-market sites. Each key is bound to one journalist or creator. If that key is later reported as leaked, the studio can see who it was assigned to and revoke or stop contact. If there is no response after a key was delivered, the studio can flag that outlet or creator on a blacklist / do-not-contact list. There is no automatic “found on G2A” scanner.

Is NexLink compatible with console platforms and PC storefronts like Steam?

Yes for the storefronts the inventory actually lists: Steam, Epic Games Store, PlayStation, Xbox, and Nintendo eShop (Switch and Switch 2). Each platform keeps an independent stock counter.

Does NexLink use AI to automatically crawl or generate media data?

No crawler, no LLM filling gaps, and no AI-suggested contacts or scores. Updates that arrive through the official profile-update flow can fan out as a communal notice to other studios that already have that same outlet — only after a human at the originating studio accepts the change. The point is that a human stays in the loop so an automated rewrite cannot silently break another studio’s list.

Is NexLink an expensive enterprise SaaS subscription?

Not at all. Because NexLink is a streamlined, highly optimized database utility, our business model is tailored for indie/AA budgets: honest, predictable pricing without the enterprise AI tax.

Who owns my database? Can I export my data at any time?

You own 100% of your data. NexLink operates under a strict data sovereignty policy — your media contacts, influencer relationships, campaign history, and notes belong strictly to you. You can trigger a full-database export in universal formats (Excel, JSON, or CSV) at any moment with a single click. No proprietary lock-ins, extraction fees, or roadblocks.

I am a journalist or creator. Why did I get a NexLink email?

A studio that uses NexLink is asking you to confirm or update your contact details so review keys, embargoes, and coverage mail land in the right inbox. This is not a pitch for a new game. Changes you submit are not published until that studio accepts them. This page is not the profile form — if the studio sent you a link, use that link. Journalists and creators do not log in to NexLink.

Pressroom for studios — contacts, keys, and embargoes in one place.